How to Use Content Marketing to Build Your Brand

How to Use Content Marketing to Build Your Brand

Just as digital marketing is gaining momentum, content marketing is coming up with content owners. In a way, they go hand in hand. According to a survey, 74% small businesses boosted their sales with content marketing.

If you are a start-up or are new in the business, the only way you can resonate with your audience is by providing meaningful content. The content you create and promote can go a long way in driving sales and create real time results.

You cannot simply create a five-page website and leave it for months and years to create leads and customers. You have to work towards it to see tangible results. Content marketing uses time and effort, but the result is fruitful.

Here are 5 great methods small businesses enhances leverage upon content marketing to build a brand:

Case studies:

When you run a marketing campaign, you target customers need something to trust you. Case studies are the best way to create trustworthiness. This helps prospective customers know what your service or brand is going to offer them and how they are going to gain. You must give your prospects trust before you earn them completely. You can write a blog of one of your most delighted customers and mention how they benefitted from your products or service. The more quality data points in order to use, the perfect your case will be.

Testimonials:

Another solid approach to manufacture trust is with tributes. Request that your clients offer you with a short proof. If you have made a brilliant showing with regards to for them, individuals ought to be inspired to do this for you.

How- to articles:

When you sell a product or service to your customers, they always have many questions in their mind. You can also call this ‘frequently asked questions’ (FAQs). Most of their queries begin with the words ‘how to…’. Thus, your job is to answer all these possible questions. If you can do this efficiently, you are most likely to succeed.  Here is how you can create great how-to articles.

Guest blog posts:

Writing a guest post on an influential blog is an excellent way to drive sales. These links last forever so they create a constant stream of visitors who can be leveraged into leads and customers.

E-pamphlets:

This last substance advertising piece is utilized to hold customers by guaranteeing that they are educated on what individual business has been up to of late. Reveal to them what’s happening in your industry. Send a short, very much designed pamphlet that incorporates connects to some current articles you’ve composed, subtle elements new products/services you offer, records enhancements to existing services /products, and other significant organization or industry news that would hold any importance with your crowd.

These are the most effective content marketing techniques small businesses should use to drive sales.

4 Tips to Write a Perfectly SEO Optimized Article

4 Tips to Write a Perfectly SEO Optimized Article

To make a website more visible and appear easily on search engines, you must have SEO optimizes articles in your website or blog. This will help you attract more readers and chances of your post appearing in the first page would be more likely too. Here are 4 Tips to Write a Perfectly SEO Optimized Article.

Post and Meta Titles

The title of the post needs to be catchy enough to engage the readers. This is the title that your readers would see when they find your post in the search. So make it attractive and above all, make sure it is relevant to your entire post. The packaging of the box should do the justice to the content inside it. The meta title is what the search engine reads and displays and is as important as the post title. These titles are something that which you can add or edit from your post’s SEO settings.

Meta Description

Most readers prefer getting to know the post little more than what the titles say. And that is where the meta description comes into picture. It is a short sentence giving the readers the glimpse of what the post is all about. So it is best that you mention the key highlight of the post in this sentence. There is a character limit of 156 here and you need to use the most relevant sentence to describe the post here. Your job is to make it as attractive as it is possible but make sure to use simple words that are easy to read and understand.

Image ALT Attribute

Most people do not bother changing the image name and leave as is. This is very wrong as you are missing out on making it relevant for the system. Rename the image to something more relevant to the post and do not forget to add alt text such as name-dashboard. This makes your post easily searchable using the google image search feature. So make your post image search friendly by adding an appropriate keyword in the attribute.

Removing Stop Words

The permalinks take your whole title as the link extension, making it longer with several stop words. It is best to remove them and retain only the part of the title that is important and relevant for the post. One important thing to remember here is, never change the permalink once you have published the post. This might cause an issue with readers to find your post in case they have bookmarked it.